The show that discovers how creators are building businesses online.

Creators Are Brands

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March 9, 2023

TikTok over Duke University? Katie Xu's strategy for being YOUR OWN NICHE on TikTok

TikTok over Duke University? Katie Xu's strategy for being YOUR OWN NICHE on TikTok

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Creators Are Brands

For the leaders of the creator economy. Hosted by Tom Boyd.

Welcome to Creators Are Brands, the show that explores how storytellers are building brands online.
From the mindsets, to the tactics, to the business side, I am fascinated how these individuals are building brands around their individualities. In this show, we learn what’s working, so we can apply that to your mission.

We’ll do this by talking to creators, their teams, the platforms that power them, and doing solo shows that break down specific ideas from my own experiences or perspective of how others are thriving.

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