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This episode, we talk to Sachit Gupta of the Conscious Creators Show and the Creator's MBA. He's worked with some of the biggest creators in the world, now he's sharing his insights so we can apply them to our own brand.
- The importance of positioning your creator brand
- Setting up a podcast to only do what you like
- Creating and selling inventory in your content
- Generating demand for brand partnerships
- Overdelivering for partners and delivering an ROI for brands
- Creating scarcity for ad inventory
- Key team members to hire for your creator business
- Questions to ask brand partners for successful campaigns
- Measuring success in brand partnerships
- Decision makers at brand partners and the importance of inbound outreach
- Building a network in the creator economy
- Building a team for your podcast to allow for maximum efficiency and enjoyment
- The first hire for your creator team
- Hiring opportunity on Sachit's team
Thanks for listening!