The show that discovers how creators are building businesses online.
Dec. 14, 2022

Build a creator brand that you love using a "VALUE LADDER" w/ Dr. Shanté Cofield (@TheMovementMaestro)

Build a creator brand that you love using a "VALUE LADDER" w/ Dr. Shanté Cofield (@TheMovementMaestro)

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Welcome to Creators Are Brands, part of the HubSpot Podcast Network the audio destination for business professionals. 

I’m your host Tom Boyd, I’m a creative strategist and a creator who gets way too enthusiastic about people who teach and tell stories online. 

In this episode we talk to Dr. Shante Cofield, 

She’s a full-time creator, online teacher, and all around cool person who keeps it real, and creates with integrity and maintains her values throughout all her content. 

From her email list, to podcasts, to courses, to coaching, to being featured in Men’s Journal, Women’s Health to Runner’s world. 

She’s built a brilliant creative platform at @TheMovementMaestro where you can check out all of her work. 

And if you listened to the episode with Jay Clouse, you know what I’m talking about when I say “creative platform”, which is really just her digital ecosystem as a creator. 

This episode, we discuss…

  • How to create content to stay within your integrity and your values
  • We go through her framework for building your value ladder and where you should start (And a value ladder, is essentially your business model for your creator brand)
  • How much you should price your offers
  • How more followers doesn’t equal more money
  • Building a community vs. just getting more followers to get more followers
  • Her favorite tool for creators who are looking to build your mailing lists
  • Quick tips for writing copy for your landing page of your lead magnet
  • Why an online course shouldn’t be your first offer
  • Why she loves workshops and how she builds her business around them
  • How to think about building the content for your workshop

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